Rea Ann Silva and Veronica Lorenz, known in Hollywood for their natural touch, have helped create glamorous images for clients such as Alicia Silverstone, Kerry Washington and Sarah Michelle Gellar; as well as for shows like Lost, Buffy the Vampire Slayer and Girlfriends. In response to their clients, who have clamored for the secret to obtaining a pro-look at home, Silva and Lorenz decided to develop and manufacture Beautyblender. As make up artists the pair uses only state-of-the-art applicators and the finest cosmetics, but they know that the difference between a professional and an amateur make up job is in the application. Beautyblender helps the average woman get a perfect application every time!
Silva and Lorenz are busy women with many interests and responsibilities. That’s why they created the slogan, “Modernize the way you make up.” Having a beautiful, fresh and flawless face doesn’t need to take hours, nor does it require a slew of expensive beauty application products. Beautyblender can do it all, and it makes application foolproof! Not only that, Beautyblender is the first make up applicator to bridge the gap between make up and skin care. By cleaning your Beautyblender every day with Blendercleanser, you can reduce the chance of breakouts caused by dirty applicators and, because the environment is precious, recycling Beautyblender through the Blendersender program is a great way to avoid waste and boost your good karma. Looking great has never been so easy!
Rea Ann Silva As a working mother I know how busy the lives of women like me can be and I am committed to making make up application a breeze for those on the go. As a make up artist I have helped bring out the beauty of some of the biggest names in Hollywood so I know what it takes to get the job done. I like to say that faces are like personalities, and that you have to work with them, not against them. I draw inspiration from the natural characteristics that make each person an individual. My job is a tough and fulfilling one and I discover new ways of working each day. Sometimes I will stumble across a new technique or a great new product and I will incorporate those things into my repertoire. In that way I am always learning and passing that knowledge on to my clients. Now with Beautyblender, I am excited to pass that knowledge on to you.
www.reaannsilva.com
Los Angeles: www.opusbeauty.com
New York: Danny@theartistloftnyc.com
Veronica Lorenz Makeup is more than glamour. To me it is a world of possibilities. Through makeup we can become new people for a day-we can turn into monsters or movie stars, grow old and wrinkled or bloom young and fresh. I have spent my professional life forging the public identities of beautiful and famous people through makeup, but when I'm off set I enjoy turning my eye to the everyday woman. I have made women glamorous for their wedding days, covered the scars on a friend's face after a terrible accident and let loose in my home studio on a slew of Halloween creations. Each application is as important to me as the next and I am in constant search of the smoothest techniques, the finest cosmetics and the most accurate instruments with which to do my job. As a makeup artist I am beauty consultant and friend, mentor and hard-nosed CEO. I do what it takes to get the job done and I accept nothing less than perfection.
www.veronicalorenz.com
PUBLICISTS:
Behrman Communications
366 Madison Ave. Suite 600
NY, NY
212-986-7000
Contact:
Kim Reynolds
